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Meet Our Team

Dawn K. Newborn-Cook CEO

We all come in contact with hundreds of companies a day. Usually in the form of a billboard, face-to-face interaction, an online advertisement or a voice over the radio. We are repeatedly told how a company can meet “our needs”, but are they truly? Have you ever completed a transaction and just said to yourself, “Wow, that just made my life simpler or my day better. They really care about their customers.” I ask, because I’m afraid that most transactions don’t end on such a positive note. Many companies see their customers as “just another transaction”. This is where Dawn stands out. The mission of, First Call Answering Service and The Efficiency Expert is to serve clients FIRST. She nurtures relationships instead of transactions and it is evident in how she drives her business. 


Dawn is a dedicated mother of three and grandmother of one. Her caring nature is felt in the home, as well as in the office. Nearly 30 years of being a mom and 27 years in the answering service industry has allowed her to differentiate her talents and learn how to best serve others in an industry that requires delicate, white-glove attention and empathy.

When you work with Dawn, she works for you and for your customers. She genuinely wants to see your business grow and benefit by partnering with Dedicated to increasing your bottom line and simplifying your daily operations, backed up with the analytics that outline immediate improvement in your processes, Dawn is here to help. Just call Dawn. 


Competition often carries a negative connotation along with a dog eat dog mentality. To the contrary, Dawn harnessed the mindset of iron sharpens iron when she founded The Efficiency Expert for the answering service industry. The Efficiency Expert was created in response to the inquiring professionals seeking expertise in the area of answering service management. Management doesn’t end with people, that’s only the start. Dawn dives deep into how to better manage call times, increase profit and decrease their payroll, all while making it manageable and pain-free! Her willingness to strengthen her competitors has been awarded with the “Learning by Association Award” in 2010 from, as well as receives stellar recommendations from her colleagues. It is possible for a call center to be more than a talking headset and The Efficiency Expert makes that a reality with the approach that a profitable competitor is a better competitor. 

Sherry Wright, Vice President of Operations

An extraordinary person shouldn't be labeled with just a title and a company association and
Sherry Renee Wright is an extraordinary person. Sherry works without complaint or excuse, she is loyal to her core and she has been the glue that has held my companies together for nearly a decade and supported them through the vulnerable stages where business owners see employees give up.

It is with much pride and appreciation that I promote her from General Manager to my Vice President of Operations.

Coming from humble beginnings, Sherry was hard at work starting at 14 years old in her family's restaurant in Blue Ridge, Georgia. At 16, her family sold the business and uprooted to Acworth, Georgia and she brought her tenacity with her and soon began working at a small town answering service. This sparked a passion for the industry.

In  June of 2000, Sherry earned her Degree in Business Management. That accomplishment coupled with more than 30 years in the answering service industry, she is a driving force in her community. She strives to help those around her and I couldn't be more appreciative to have her comradary and friendship over these last 9 years.

When Sherry isn't making a difference in the business world, she enjoys traveling with her family and husband of 35 years. We as a business are lucky to have her, but selfishly I count my self the most lucky to know her as an individual. Congratulations, Sherry! 


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